OUR STORY
Five years.
75 Walmart stores.
Made in Wisconsin.
Wisconsin's Drink LLC started with one idea: put Wisconsin's favorite cocktail in a can and make it available to everyone — cocktail drinkers and non-drinkers alike. A veteran built it. Wisconsin embraced it.
Born in Curtiss, Wisconsin.
We're not a big beverage company. We're a small, veteran-owned business out of Curtiss, WI — population under 500. The founder served in the U.S. military, came home, and built something worth raising a glass to.
The Old Fashioned is Wisconsin's cocktail. We put it in a can so you can enjoy it anywhere — tailgates, deer camp, the back porch, or straight from the fridge after a long day.
THE JOURNEY
How we got here.
2020
Founded in Curtiss, WI
2021
First product launch
2022
SBA & NaVOBA certified
2023
Regional grocery expansion
2024
40+ Festival Food Stores
2025
First Walmart placement
"Save the Last Sip."
Every can carries a passed veteran and those four words. It's a tribute — a reminder that some people gave everything so the rest of us could enjoy the simple things.
We don't just sell a drink. We carry their memory with us. That's the whole point.
SBA Certified
Veteran-Owned Small Business
NaVOBA Certified
Veteran Business Enterprise
Ready to try it?
Pick up a can at your nearest Walmart or order online. Available across Wisconsin and shipping nationwide on Walmart.com.
About Wisconsin's Drink LLC
Wisconsin's Drink LLC is a veteran-owned small business headquartered in Curtiss, Wisconsin, founded in 2021. The company produces canned Old Fashioned cocktail and mocktail mixes available at 75+ Walmart stores across Wisconsin and on Walmart.com, as well as at Festival Foods, Woodman's, Hy-Vee, and Roundy's locations. Certified by the SBA and NaVOBA as a veteran-owned business. Brand motto: "Save the Last Sip."